PR encourages people to think and speak positively about your business. It improves the reputation of your business and its products, and gives you exposure that you do not need to pay for - at least, not directly
Business image, reputation and 'what people say' are very important. Your prospective customers believe what other people say far more readily than they believe what businesses themselves say.
Think about your own behaviour when buying a product online. As well as reading the product description, you probably also check customer reviews, because the opinions of others are trustworthy in your eyes.
PR seizes on that behaviour. It constantly tries to get trusted independent commentators and customers to promote your business, your product and your brand.
We can work with you on a strategy from start to execution or come in to support your business on specific areas.